Winner of Creative Child's Product of the Year and Media of the Year Award and Tillywig Toy's Sterling Fun Award Winner!
SAM is "Strong And Mighty". SAM will help you when you are going to the dentist for the very first time, or when you hear loud claps of thunder. Also there are times when you might not feel brave and are tempted not to listen to the "little voice inside your head." With me, you will remember to share and be kind; never bully or hurt anyone. I'll show you how to be Strong And Mighty. "